Trusted by Corporate Finance Firms & M&A Advisors

Value Creation.
Pre-Exit & Post-Acquisition.

We work with business owners and the corporate finance firms and M&A advisors who guide them. Grow value before exit, accelerate growth after completion. One proven framework, the private equity approach for SMEs.

60 minutes. No obligation. A clear picture of where you stand.

3-24
Month pre-exit value creation horizon
1 hr - 1 day
Per week embedded inside your business
15-30%
Typical revenue uplift on post-acquisition books
1-2×
Higher EBITDA multiple achieved at exit
The Methodology

Nine levers.
One framework.

Everything we do runs on the 9P Commercial Framework, the diagnostic and delivery system we apply across every engagement. The nine levers that decide whether a business grows with intention, or by accident.

P1

Purpose

Why this business exists, who it serves, and what makes it worth choosing.

P2

Positioning

How the market sees you. Whether you compete on value or default to price.

P3

Pipeline

Where your next client comes from, and whether that process is repeatable.

P4

Pricing

Margin left on the table. Pricing that reflects the value you actually deliver.

P5

People

The right commercial talent, in the right roles, with the right targets.

P6

Process

Consistent delivery at scale, without it all running through the founder.

P7

Partnerships

Referral and alliance relationships that generate structured revenue.

P8

Profit

True EBITDA. Profit architecture that is embedded, not accidental.

P9

Progression

The end state, exit, acquisition, institutional investment, or lifestyle.

Client Tracks

Before the deal. After the deal.
One outcome: value.

01

Pre-Exit Growth

Your business is valuable. Let's make sure buyers know it.

£1M - £10M · 3-24 month horizon
  • →EBITDA restatement and addback analysis
  • →Revenue diversification and forecasting
  • →Sales narrative for the information memorandum
  • →Higher EBITDA multiple, cleaner due diligence
Book a roadmap
02

Post-Acquisition Growth

You've made the acquisition. Now the real work starts.

Integration & growth from day one
  • →Day 1-90: stabilise revenue, retain clients and team
  • →Pricing review and commercial infrastructure
  • →Month 4+: 15-30% revenue uplift on the acquired book
  • →Buy-and-build pipeline for active acquirers
Book a roadmap
03

Value Creation

Not selling yet? Build the business a buyer will pay a premium for.

£100k - £3M turnover
  • →Defined ICP and sector positioning
  • →Outbound pipeline, built and operational
  • →Pricing reviewed, margin recovery identified
  • →Revenue forecast model, no more guessing
Book a roadmap
Who We Work With

Owners and
the firms who advise them.

For Business Owners

Preparing to sell, or just completed a deal? We embed inside the business and do the commercial work.

  • +Grow EBITDA and de-risk revenue before you go to market
  • +A sales narrative buyers believe, backed by numbers
  • +After completion, a 100-day plan to stabilise and grow
Book a conversation →

For Corporate Finance Firms & M&A Advisors

We work alongside you, never around you, so your clients are worth more and deals close cleaner.

  • +Clients arrive at market cleaner, with fewer diligence surprises
  • +Higher multiples and stronger deal momentum
  • +Post-deal value creation for your acquirer clients
Book a conversation →
How We Work

One embedded leader. One proven framework.

Our Growth Experts embed inside your business to grow revenue, improve margins and reduce owner dependency. We deliver the commercial plan, working alongside your corporate finance firm or M&A advisor, while they lead the transaction.

  1. 01

    Free Commercial Roadmap

    A 60-minute strategy session, the starting point for every engagement.

  2. 02

    9P Diagnostic

    A full commercial health assessment across all nine pillars.

  3. 03

    Commercial Growth Plan

    A tailored roadmap with sequenced priorities and clear targets.

  4. 04

    Growth Expert Retainer

    Embedded delivery, typically one day per week, inside your business.

From LinkedIn

What founders
actually say.

Words straight from operators, acquirers, and advisors we've worked with.

"
Abdul is one of the most commercially sharp and practical people I've spoken to in the acquisitions / facilities management space. In a single session, he helped me pressure-test my strategy and map out a clear, executable roadmap. His guidance was specific and actionable and will most likely save my team and I months of trial and error.
Yemi Ibrahim-Igbo
UK Acquirer of Essential-Service Companies · Founder, Legacy Preserved
"
I had a really valuable and wide-ranging conversation with Abdul around business growth, referral strategy and building scalable, sustainable professional services firms. He has a strong grasp of how systems, process and structure underpin long-term growth. I'd happily recommend him to founders and business owners looking for a sounding board or strategic input as they scale.
Saimah Malik
Corporate Solicitor
"
Always very detailed and supportive. His communication has always been excellent and he always does what he says. He thinks outside the box and explores a multitude of outcomes to your request, his strongest skill is that he is patient and takes the time to fully understand you and your business to provide the best possible outcome.
Jason Scowen
Director, JMS Fire & Security
"
Having a structured system and expert guidance to avoid costly mistakes and move faster was the game-changer. Just in Week 1, he developed clear brand positioning, created a professional service brochure, built an estate agency partnership channel strategy, designed a recruitment system, and structured his entire business setup.
Daniel Gichuki
Founder, Kias Kleaning Group
The Free Commercial Roadmap

60 minutes. Tailored. No obligation.

For owners, a clear view of where value can be created before exit or after an acquisition. For advisory firms, a conversation about the commercial gaps holding your clients back. We use the 9P Framework to identify the priorities that matter most.

  • +A clear picture of which commercial pillars are under-performing
  • +The one or two highest-leverage changes for the next 90 days
  • +An honest view of whether, and how, EquityLift could help

Available via video call, UK-wide and international.

If we can't show you something useful in 60 minutes, we haven't earned the right to ask for anything else.

Acquisition Accelerator

The 90-Day
Acquisition Accelerator.

Buy a business in 90-days. Weekly strategy calls, proven templates, and a commercial operator in your corner from first target to completion.

Phase 1 · Days 1-30

Target

Clarify your acquisition criteria, sector focus, and ideal deal profile. Build a sourcing engine and start conversations.

Phase 2 · Days 31-60

Diligence & Offer

Evaluate deals with commercial rigour, structure the offer, and negotiate heads of terms with investor-ready discipline.

Phase 3 · Days 61-90

Close & Launch

Complete legal and financial due diligence, secure funding, and execute a 90-day post-acquisition growth plan.

What's included
  • +Weekly 1-on-1 strategy calls, 60 minutes each
  • +Direct access between sessions, replies within 48 business hours
  • +Acquisition criteria worksheet, deal pipeline, and diligence templates
  • +We work with you until you complete the acquisition, not just until day 90
Your investment
£2,400

We work until you get results.

Book Your Free Roadmap →

No commitment. 60 minutes. Real answers.

Exit Ready in a Box

Increase valuation.
Prepare to exit.

Pre-exit growth for owners preparing to sell in the next 3-24 months. Trusted by corporate finance firms and M&A advisors, we strengthen earnings, reduce commercial risk and prepare the business for market.

Valuation Assessment

Understand what your business is worth today and the levers that drive a higher multiple.

Exit Readiness Audit

A structured 3-24 month roadmap to close commercial gaps before you go to market.

Corporate Finance Aligned

Built alongside the firms that sell businesses, so buyers see a complete, credible picture.

What's included
  • +Commercial valuation and EBITDA multiple assessment
  • +A structured 3-24 month exit readiness roadmap
  • +Sales narrative and information memorandum support
  • +In partnership with your corporate finance firm or business broker
Next step

Book a free commercial roadmap to see if exit readiness is right for you.

Book Your Free Roadmap →

No commitment. 60 minutes. Real answers.

Ready to start?

The right commercial move
is always the first one.

Start with 60 minutes. It's free. And it might be the most useful hour your business spends this year.

Book Your Free Commercial Roadmap →